Ian Stanley is an email copywriter, entrepreneur, and stand-up comedian who has generated over $200M in online sales — primarily through email. He has appeared on 15+ podcasts including Russell Brunson’s Marketing Secrets and DigitalMarketer, authored two books on email marketing and persuasion, and is recognized by some of the top names in direct response copywriting as one of the best email copywriters in the world. For booking and media inquiries, contact [email protected].
Recognized by the Best Names in Direct Response
From the foreword and endorsements of Confessions of a Persuasion Hitman.
“Ian Stanley is one of the most creative, original, and effective copywriters I know. He combines a unique talent for storytelling with a superb understanding of fundamentals to create compelling, high-converting sales copy.”
“Ian Stanley is a clear, concise and clever thinker that makes me jealous of his every word. Read this book. It’ll make you smarter. And your bank account will thank you for it.”
“Ian Stanley manages to breathe new life into proven, time-tested marketing principles with these entertaining stories from his own life. I found myself looking at familiar principles with fresh eyes.”
“Probably one of the easiest-to-read books about the stuff that really moves the needle when it comes to selling. Each chapter will make you money.”
“His take on subjects such as lifetime value, using the same language your prospects use and telling the stories that scare you most are particularly good. A terrific read and very usable.”
“When I first met Ian Stanley I thought to myself, ‘This dude is too young to be this wise.’ This book contains tons of great lessons that can help you sell a lot more stuff.”
15+ Episodes on Email Marketing, Copywriting & Business
Available to book for podcast interviews. Contact [email protected].
Published Works on Email Marketing & Persuasion
Confessions of a Persuasion Hitman
The unusual rules Ian learned from selling over $100M of products and services online. 13 rules of persuasion drawn from real campaigns and a decade of direct response copywriting.
Just F*cking Send It
The email marketing philosophy, frameworks, and tactics behind 12 years of daily sending to build a six-figure-per-month business. For anyone who knows they should email more but can’t make it happen.
Quick Facts About Ian Stanley
Background
- Half English, half American — raised in both countries
- Started his first business at age 12 stringing tennis rackets
- Played semi-professional tennis before pivoting to copywriting
- Became a professional stand-up comedian alongside his business
- Founded and sold Fixt Water to the fastest-growing startup in Canada
- Currently based in Boise, Idaho
Best Interview Topics
- How to write emails that actually make money — without being a writer
- The “almost passive income” model: high-margin, low-headcount businesses
- Why email consistently outperforms every other marketing channel
- How comedy and storytelling principles apply to sales copy
- Building a business that funds your lifestyle instead of consuming it
- AI email marketing — what works, what doesn’t, what’s next
Book Ian for Your Podcast or Speaking Event
For media inquiries, podcast bookings, and speaking engagements, reach out directly. Ian is an engaging, prepared guest with 15+ podcast appearances and a background in stand-up comedy.
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