About Ian Stanley

Email copywriter. Entrepreneur. Stand-up comedian. $200M+ in online sales.

Ian Stanley speaking at a live marketing conference — email copywriter and founder of Almost Passive Income

I’m Ian Stanley, Email Copywriter, Entrepreneur, and Stand-Up Comedian.

I’m the Founder of Almost Passive Income. We help people make more money in less time, while actually having more fun doing it.

I’m half English and half American. I’m an entrepreneur and a stand-up comedian, two careers with more in common than you’d think.

I’ve sold over $200,000,000 worth of products online through email marketing. I started my first business at 12, stringing tennis rackets. Since then I’ve built and sold companies, and discovered that plain, simple, personality-driven email is the most powerful marketing tool on earth.

By 2015, email alone was driving over $20 million a year for my businesses. Since then I’ve used that experience to help 10,000+ students and some of the fastest-growing online businesses improve their email marketing results and scale revenue.

Two Types of People. One Big Idea.

Every piece of training, tool, and coaching Ian offers serves one of two audiences.

The Email Side Hustler

You want to make money from your laptop, writing emails for yourself or clients. Ian’s email copywriting courses give you a simple, repeatable system that doesn’t require fancy tech or a big following.

  • Start with the free masterclass
  • Learn the 8020 email copywriting framework
  • Use the AI email writer to cut writing time by 80%
  • Build an income you can run from anywhere
Start With the Free Masterclass

The 7–9 Figure Business Owner

You’re already doing $250K to $250M per year. Your email list is an asset you’re probably underusing. Ian’s mastermind gives you direct access to the email marketing strategies and systems that move the needle at scale.

  • Email sequence overhauls that increase conversions
  • Paid traffic (YouTube, Meta, TikTok) done profitably
  • Weekly calls with Ian and mastermind members
  • Two 9-figure businesses already in the room
Learn About The Collective

11 Years. $200M+ in Sales. 10,000+ Students.

These aren’t estimates. They’re from 11 years of showing up, writing emails, and testing what actually works.

$200M+
In verified online sales driven by email
10,000+
Students trained in email copywriting worldwide
11 yrs
Writing and testing email copy every single day

Ready to See What Email Can Do for Your Business?

Start with the free masterclass. No cost, no catch. Just Ian’s best thinking on how to write emails that make money.

Watch the Free Masterclass →