Email Game Changers AI Tool
The only AI email writing tool trained on Ian Stanley’s $200M+ worth of highest-performing campaigns. Unlike generic AI, Email Game Changers writes in Ian’s proven voice.
Broadcast emails, full sequences, subject lines, and ad copy in under 60 seconds. Used by thousands of email marketers, course creators, e-commerce brands, and coaches who need emails that actually convert.
- Write broadcast emails and full sequences in under 60 seconds
- Trained on Ian’s $200M+ in proven email campaigns
- Sounds human, not like generic AI output
- Works for any niche: info products, e-commerce, coaching, SaaS
- Cuts email writing time by 80%
The Collective
Ian’s private mastermind for established business owners who want to grow faster using email marketing, paid traffic, and sales funnel optimization.
Direct weekly access to Ian and a room of serious operators, including members running two 9-figure businesses.
- Weekly Zoom calls with Ian, live hot seats or deep-dive guest experts
- Email sequence audits and rebuilds reviewed by Ian directly
- Paid traffic strategy and what Ian is currently spending profitably
- Sales funnel optimization that increases revenue without more ad spend
- A room of serious operators, no beginners, no fluff
Free Training & Entry-Level Resources
The best place to start if you’re new to Ian’s world.
Free Email Copywriting Masterclass
Ian’s free training on how to create the perfect lifestyle business writing emails for other people, in less than 10 hours per week.
Learn how to write simple emails for established companies and earn a serious income as an email copywriter, even with no prior experience. You just need to write at a 3rd grade level and learn Ian’s conversational email framework.
This is the most popular free resource Ian offers. Watch it before you spend a dollar on anything else.
Welcome Email Template
The most important email you’ll ever send is the first one, and most people get it completely wrong.
This is Ian’s proven welcome email template: the single email that sets the tone for your entire relationship with new subscribers, builds instant trust, and primes your list to open every future email you send.
Ready to customize and send within minutes of downloading.
5 Proven Email Templates
After split-testing thousands of emails across every metric, Ian identified the one underlying factor all his most profitable emails shared, then built 5 fill-in-the-blank templates based on that single factor.
Each one is based on a real campaign that has driven measurable results across multiple niches. Plug in your offer and send.
Email Copywriting Courses
Ian’s foundational email marketing courses, built from writing and testing hundreds of thousands of emails over 11 years.
8020 Email Copy Crash Course
The foundational email copywriting course built on 11 years of writing and testing emails. Ian strips away everything that doesn’t move the needle and teaches only the 20% of skills that drive 80% of email revenue.
His core email framework, subject line formulas that drive opens, story-based selling, and CTAs that convert. Whether writing for yourself or clients, this gives you a repeatable system you can execute fast.
No prior email marketing experience required.
How to Get Out of the Promo Tab
If your emails are landing in Gmail’s Promotions tab, a huge chunk of your list never sees them, costing you opens, clicks, and sales on every single send.
This course shows you exactly how to diagnose your deliverability status and the specific fixes that move emails back to the Primary inbox. Based on real testing, not guesses.
One of the highest-ROI improvements any email marketer can make, and most people have no idea it’s happening to them.
Email Triggers Workshop
The psychological triggers that make people open, read, and buy from emails, and exactly how to apply them without being pushy or manipulative.
Ian breaks down the specific mental and emotional levers that drive buying decisions, then shows how to weave them naturally into everyday email marketing.
A practical workshop for anyone who wants to understand why certain emails convert consistently and others fall completely flat.
8020 List Management Training
Most email marketers are slowly destroying their list without knowing it, through over-mailing, ignoring engagement signals, or never cleaning disengaged subscribers.
This course covers everything Ian does to keep his list healthy, responsive, and profitable at scale: segmentation strategy, re-engagement sequences, and the cadence adjustments that keep conversion rates high long term.
Essential for any marketer with a list over 5,000 subscribers.
List Snowball Course
Ian’s paid ads system for building a profitable email list, structured so you break even on ad spend within 7 days, making every new subscriber essentially free.
The course covers opt-in page structure, ad strategy, break-even offer sequencing, and the email system that monetizes your list from day one. Start with as little as $10/day in ad spend.
As you profit, reinvest and scale, like a snowball rolling downhill.
How to Land Your First Copywriting Client
The exact process for landing your first paid email copywriting client, even with zero portfolio, zero following, and zero industry connections.
Ian covers where to find businesses actively looking for email copywriters, how to position yourself as the obvious choice, what to say in your first outreach message, and how to price and deliver your first project confidently.
Most people massively overcomplicate client acquisition. This cuts straight to what actually works.
Templates, Swipe Files & Advanced Tools
Shorter, targeted resources for specific problems, plus Ian’s advanced mindset training.
Emails of the Month Templates
Every month, Ian sends you the 5 emails that outperformed everything else he sent that month, with subject lines, hooks, body copy, and a breakdown of why they worked.
These are real emails pulled from Ian’s active list. Use them as direct swipe files or as a monthly masterclass in what’s actually working right now in email marketing.
Membership also includes the 5 Figure Launches From Tiny Lists bonus training.
Welcome Sequence Templates
Done-for-you welcome email sequence templates built inside the Email Game Changers AI tool, so every new subscriber gets a professional, conversion-optimized onboarding sequence from day one.
Each email is pre-written based on Ian’s proven frameworks, designed to build trust, establish your voice, and move new subscribers toward their first purchase.
Works with any email platform. Ideal for course creators, coaches, and info product sellers.
Million Dollar Google Docs
The exact Google Doc system Ian uses to organize, write, and launch email campaigns without ever starting from a blank page, responsible for hundreds of winning campaigns over his 11-year career.
Not a course about Google Docs. A system for capturing, organizing, and deploying the ideas, angles, and campaign structures that make email copywriting faster and more consistent.
For email marketers who want to stop reinventing the wheel on every campaign.
Reality Engineering 1.0
Ian’s framework for intentionally redesigning how you think about money, business, and performance, built on the belief that most entrepreneurs operate far below their actual capacity because of internal beliefs, not external circumstances.
The identity shifts, belief-level changes, and practical mental tools that make everything else in your business work better.
For serious entrepreneurs who want their results to actually match their effort and capability.
Reality Engineering 2.0
The advanced continuation of Reality Engineering 1.0, going deeper into the specific practices, frameworks, and belief-level shifts Ian has applied in his own life and business.
RE 2.0 builds directly on the foundation of the first program and is designed for graduates who are ready to go further.
For entrepreneurs who take the inner work as seriously as the outer strategy.
71 Subject Lines
71 of Ian’s best-performing email subject lines collected from years of split-testing across millions of sends. Subject lines are the single highest-leverage element of any email. If they don’t get opened, nothing else matters.
Use these as direct swipes, as inspiration for variations, or as a split-testing library to run against your existing subject lines. Covers every format that works: curiosity-driven, direct offer, story tease, controversy, and humor.
Every subject line is real. No theoretical examples. Pure tested copy you can use immediately.
Not Sure Where to Start?
Watch the free masterclass before spending a dollar on anything. Ian shows you the complete picture, then you decide what makes sense for where you are right now.
Watch the Free Masterclass →