The $200 Million Email Formula That Gets People to Open and Buy
(Even If You Hate Writing)
What I learned going from $12.47 in my bank account to 4 seven-figure businesses — all through email. Plus a second book I'll tell you about halfway down this page.
If you have an email list — or you're building one — the next few minutes could be the most valuable thing you do for your business this year.
Because I'm going to share the four principles behind $200 million in email sales. The ones almost nobody teaches. The ones that let me take six-week vacations while my list keeps making money.
And if you think email marketing is complicated, or dying, or only works for big lists — you're about to find out why none of that is true.
But first, let me tell you a quick story about how I figured all this out.
I Had $12.47 in My Bank Account.
Not a typo.
I was living with my parents. My goal was simple — move out, and get them to stop asking when I'd get a "real job."
My answer was always the same.
NEVER.
So I made a choice. I CHOSE writing.
I committed to hand-copying sales letters for an hour every morning. I did it. And it worked. I got pretty good pretty quickly.
Then I got a gig writing emails for a massive list of over a million people in the credit space.
I became obsessed. Not 12-hour-day obsessed. Just obsessed with learning WHY things worked and why they didn't. I'd dissect every email in a spreadsheet and deconstruct what worked and what didn't.
Eventually it all came down to four things.
These four things took me from $12.47 to multiple 7-figure businesses. Over $200 million in email sales. Clients who pay me $1,500 per email plus a backend bonus.
The four things:
Send more emails. Send better emails. Send the RIGHT emails at the RIGHT times. Don't be a boring piece of sh*t when you send them.
That's it. That's the whole game.
This book shows you exactly how to do all four.
Get the #1 Best-Selling Book: Just F*cking Send It
Volume matters. The more you send, the more chances you have to make money. I'll show you how often to email your list without pissing people off — and why most people are dramatically under-sending.
Boring emails get ignored. Good ones get read, clicked, and shared. Quality counts just as much as volume. I'll show you how to write emails that do all three.
The right message to the wrong audience — or at the wrong time — won't convert. Timing and targeting are everything. This book shows you how to get both right.
Personality sells. Generic, corporate-speak emails get ignored. Almost no one in your niche has personality in their emails. That makes it incredibly easy to stand out — once you know how.
Here. Use This on Your List Today.
Before you even buy the book, here's one of my templates from the EMOM collection. Fill in the brackets. Send it to your list today.
Have you recently had trouble [getting the thing they want or benefit they desire]?
Did you know there's one little mistake people make [with the thing they're struggling with] that makes it almost impossible to get it?
This dumb little mistake damn near guarantees you won't get the [thing] you want.
Yet almost all [people like them] make this mistake.
Click the link below to find out what it is — and how to make sure you don't make it.
>>> [same as subject line]
Talk soon,
Your "don't make this mistake" name
That's an Ian Stanley email. Short. Calls out the exact right person. Gets to the point fast.
That's my approach. Short. Direct. Calls out the exact right person. The book breaks down 19 different email types — the psychology behind each one, when to use it, and how to write it.
Here's What You're Gonna Learn:
- Introduction: How I went from a broke kid living with his parents to building 4 different 7-figure companies using email.
- Chapter 1: Why Email Marketing Email is still the most profitable marketing channel online. This chapter explains why — and why that's not changing.
- Chapter 2: How Often Should You Email Your List The backbone of your entire email strategy. You'll know exactly how often to send. (Hint: more than you think.)
- Chapter 3: No One Wants to Be Bored to Tears Most people send "corporate mayo" emails that sound like they were written by a suicidal robot. This chapter shows you how to never do that again.
- Chapter 4: Be Vain How to build a real relationship with your subscribers — without being an arrogant self-centered douche.
- Chapter 5: The Email Core Offer Wheel Never wonder "what should I send today?" again. The ECOW gives you a strategy for what to promote and when.
- Chapter 6: The Emotional Bank Account How to build a long-term relationship without burning out your list. One of the most useful things you'll ever learn about email.
- Chapter 7: Just The Tip The simple framework behind almost every email I write. This alone will transform the way you write.
- Chapter 8: Subject Lines That Don't Suck If you can't get people to open, nothing else matters. The best subject line types — and the biggest mistakes people make.
- Chapter 9: Mr. F*cking Miyagi One of my favorite email types. The "what not how" framework that amplifies the Just The Tip method.
- Chapter 10: Correlation Emails The coolest, most entertaining emails that get people to buy without feeling sold to. These make your list fall in love with you.
- Chapter 11: The RVL Method Three words that give you three different email types you can send any day of the week to sell AND build a relationship.
- Chapter 12: Great Story Emails How to tell stories that sell. People love stories. Great email marketers tell great ones.
- Chapter 13 & 14: Best Way / Worst Way Emails Two counterintuitive email types that get people to buy by showing them what to do — and what NOT to do.
- Chapter 15: Shift Their Paradigm If you can shift just ONE belief in your niche, you can create buyers for life. Here's how.
- Chapter 16: 80/20 Emails One of my personal favorites. Show people the 80/20 path to getting what they want.
- Chapter 17: FAQ Emails Most people are one question away from buying. This email type ensures you answer it. Send one at the end of every promo sequence.
- Chapter 18: Just Automate It How to build autoresponder sequences that sell while you sleep. This is why Ian fell in love with email.
- Chapter 19: Calls to Action Maybe the best chapter in the book. Six different ways to get people to buy — without being salesy. Most "email gurus" never go this deep on CTAs.
Consistently ranked in Amazon's top email marketing books
Who Am I?
I'm one of the highest-paid copywriters and sales experts online. Clients regularly pay me $1,500 per email plus a backend bonus — or $25,000 upfront plus backend for sales letters and videos.
I've sold over $200,000,000 worth of products online and I'm considered one of the best email copywriters in the world. I started my first business at 12 stringing tennis rackets, built multiple 7-figure companies, and recently sold an e-commerce company to the fastest-growing startup in Canada.
I'm also a stand-up comedian. Which explains the emails.
"Fuck. I remembered the templates. Grabbed one and just started filling in the holes. Ported it into MailChimp and hit SEND. 48 hours later had over $80k in sales. Holy fuck. The comic is a f*cking genius."
Jerry W.Online Business Owner
"My gut told me Ian's stuff was going to be different and I'm glad I listened. I had a handful of massive breakthroughs from ONE call with Ian. On top of that, I made my YEARLY investment back within the first 2 weeks!"
Joey P.Ian Stanley Student
"Dammit Ian. What the hell? I felt like you reached into my soul and were talking heart to heart. Your story will stay with me for a lifetime. This is more than copy. More than a story. That was pure connection."
Daniel S.Ian Stanley StudentOne More Thing I Haven't Mentioned Yet.
I've been talking about Just F*cking Send It the whole time. I didn't mention the second book.
It's called Confessions of a Persuasion Hitman. 155 pages. It covers the 13 unusual rules I've used to sell $200M+ online. I've had an unusual career. These are the rules that came from it.
It's $9.99 on Amazon. You're getting it free with your order today. Full book. Immediate download.
Both prices are on Amazon right now. Open another tab and check. The discount is real.
Here's What It Costs and Why
A decent freelance copywriter charges $100 to $150 to write a single email.
I charge $1,500 per email. Plus royalties on the backend.
An hour of my time to talk strategy? $2,000.
Writing a sales page? $25,000 upfront. Plus backend royalties on every sale it makes.
Both books, instant download, for the next --:--:
This book is $9.95.
You can do the math.
Here's why it's this cheap:
I want to prove I know what I'm talking about before I ask for anything else.
If this book helps you send one email that makes you $500, you've made back 50x what you paid. You're going to remember who gave you the framework. Maybe you buy something else I make. Maybe you just tell another list owner about it.
I'm fine with either.
But it starts here.
The "My Lawyer Made Me Write This" Guarantee
Fine. Here's a guarantee.
Read both books. If you finish Just F*cking Send It and Confessions of a Persuasion Hitman and you don't have at least one idea you can use to make more money from your list — email us at [email protected] and ask for your $9.95 back.
We'll refund it. Zero questions asked. Zero judgment. (Okay, maybe a tiny bit of judgment. But I'll keep it to myself.)
You keep both books. All $34.98 worth of them. Free.
I charge $1,500 to write one email. You're getting a book on how I do it for $9.95. If that $9.95 doesn't come back to you 100 times over in the next month, something has gone very wrong.
I don't think it's going to go wrong.
Stop Overthinking. Just F*cking Send It.
You've got 19 chapters covering every email type you'll ever need. You've got the four principles behind $200M in email sales. You've got a second book free that covers 13 persuasion rules nobody else is teaching.
202 pages. A couple hours. $9.95. Guaranteed by my lawyer, apparently.
Your list is either making you money or it isn't. The difference is almost always the email.
Frequently Asked Questions
I already have someone managing my email. Does this still apply?
Probably more than you think. Most email managers are good at sending — not at strategy. This book gives you enough to make sure whoever touches your list actually knows what they're doing. Two email agency owners have read it and sent it to their own clients.
What if I don't have a list yet?
Read it now. Understanding the right email approach from day one saves you months of sending emails that don't work. The section on the fastest path to your first sales from email is worth the $9.95 alone.
Is this for beginners or experienced email marketers?
Both. Simple enough for someone who just started their list. Specific enough that experienced marketers find things they've been doing wrong for years.
The most common feedback isn't "great for beginners." It's "I wish I had this years ago."
My niche is different. Will this work for me?
Why is it only $9.95?
Because I want you to have it before you decide whether to trust me with anything bigger. If the book earns you $500 in your next email, you'll remember that. That's a better introduction than any ad I could run.
What exactly do I get?
Just F*cking Send It — the full book. PDF + Kindle format. Instant download.
Confessions of a Persuasion Hitman — my second book. 13 unusual persuasion rules from $200M+ in online sales. Also instant download. Also free.
What if I have questions?
P.S. — The $9.95 price is only available for the next few minutes. When the timer hits zero it goes to $24.95 — still less than JFSI alone on Amazon. The timer is real. The price change is real.
P.P.S. — Jerry grabbed one of the templates, filled in the holes, and hit send. $80,000 in 48 hours. Same list. Same audience. Different email. $9.95.