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Just F*ucking Send It +
Confessions of a Persuasion Hitman
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Fine. Here's a guarantee.
Read both books. If you finish Just F*cking Send It and Confessions of a Persuasion Hitman and you don't have at least one idea you can use to make more money from your list. Email us at [email protected] and ask for your $9.95 back.
We'll refund it. Zero questions asked. Zero judgment. (Okay, maybe a tiny bit of judgment. But I'll keep it to myself.)
You keep both books. All $34.98 worth of them. Free.
I charge $1,500 to write one email. You're getting a book on how I do it for $9.95. If that $9.95 doesn't come back to you 100 times over in the next month, something has gone very wrong.
I don't think it's going to go wrong.
Just F*ucking Send It +
Confessions of a Persuasion Hitman
Here’s What You’ll Learn Inside:
- ✅ The Emotional Bank Account — why the number of emails you send isn't the problem. Every email is a deposit or a withdrawal. Ian shows you how to keep the balance in the black so subscribers stay on your list for years.
- ✅ Why Sunday is Ian's highest-sales day — and the specific emotion behind it you can trigger any day of the week once you know what's really happening in your subscriber's head.
- ✅ The Mr. Miyagi Method — teach the WHAT for free, sell the HOW. The exact structure Ian uses to educate and sell in the same email without it ever feeling like a pitch.
- ✅ You are a Trust Dealer — the single reframe that changes how you think about every email you send. Once you see your job this way, writing gets easier and conversions go up.
- ✅ The Email Core Offer Wheel — Ian's framework for knowing exactly what to send every week. Never stare at a blank screen wondering "what do I email today?" again.
- ✅ Why "Click here" beats every clever CTA — Ian uses it in 75% of his emails. The reason is counterintuitive and once you understand it, you'll stop overthinking your calls to action forever.
- ✅ Correlation emails — how to connect a story about literally anything to your offer without it feeling like a stretch. Ian's "sandpaper transition" method is one of the most useful things in the book.
- ✅ You're always selling a feeling, never a product — Rule 5 from Confessions of a Persuasion Hitman. What you think you're selling and what actually causes someone to buy are two completely different things.
- ✅ The "click moment" research method — how to find the exact moment that caused your best buyers to decide, and use it to attract more people exactly like them.
- ✅ Why one link usually beats many links — Ian deliberately limits links per email. The counterintuitive result is more clicks, not fewer. The reason is in Chapter 19.
- ✅ The stories that scare you most to tell are the ones that sell the most — Rule 12 from CPH. "Connection happens around the rough edges." Ian explains exactly why and how to use it.
- ✅ The P.S. is your highest-attention real estate — how Ian uses it in half his emails and the specific CTA type that works best there (it's not the one you're currently using).
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Please understand my results are not typical. I'm not implying you'll duplicate them. Your results will vary and depend on many factors including but not limited to your background, experience, and work ethic.